Explainer Video Pricing An "explainer movie" is a brief video which provides an introduction to or a summary of a subject. An explainer movie is a short animated video that focuses on describing a business idea in an easy, engaging and compelling manner, by using a very clear and concise language; appealing and attractive visuals that instantly catch the viewer's attention. It is both educational and informational, generally it explains what the business offers, how it can assist the consumers with their problem and why that product/service is the ideal option in the industry. Attributes What makes these videos distinct from any other advertising video? Check out their attributes! - Short: explainer videos are brief and quite straightforward (no longer than 90 seconds on average). - simple: they pass out a very simple and clear message by following the classical story construction of "what", "how" and "why". - Focused on the target audience and their issues: these kinds of videos are made to meet with the target audience's requirements, so as to make them feel recognized with the company's proposal. - Top quality: to receive the best marketing outcomes, these videos need to have the highest quality in order to make the business stick out from the competition. - Animated personalities: explainer videos generally use animated characters to give a fun touch which generates a solid connection with the target market. - Branding colours: they generally use the look & feel of their brand's identity to be able to spawn solid brand recognition. - Music: explainer videos have music and sound effects which set the mood to tell a specific story and help boost participation. - Expert voice-over: These videos are also featured with a professional voiceover artist which show what's being shown on screen. Benefits Of A Explainer Video Now that we understand what an explainer movie is and what their most important characteristics are, the question is: how can it help you promote your company? We have compiled 4 great benefits they need for improving your advertising strategy. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are excellent to explain your business idea in just a couple seconds, they function perfectly to immediately grab your audience's interest. By putting an explainer video above the fold in your homepage, you can raise the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer on your own page, it's widely appreciated by Google (or any other search engine), contemplating it of interest and will rank it higher. Also, video content provides you the chance to be on YouTube, the 2nd largest engine and the 3rd biggest social networking site on the web. 3: Increase conversions - Explainer movies are very catchy, attractive and compelling, and they encourage people to continue watching. Individuals can understand what you do in a fast, easy, informative and fun way. This is very important to start growing your conversion rates. Just for you to have an idea, an explainer video may increase conversions by 20% on average! 4. Build brand awareness - If you use the colours of your new brand to the background and landscape of your movie, the viewers will understand that your company is your one behind this proposal. Furthermore, if you customize the personalities of this movie based on your target audience's style, look, age, etc. you'll generate a powerful emotional bond together. All of this helps a lot to construct brand awareness and drive confidence towards your organization. Consequently, if you consider the principal features of those videos, then you can see they may help you through each stage of their sales funnel: consciousness, consideration and conclusion. It all depends on the message you want to transmit and what sort of "action" you want to generate from your intended audience. Do not miss the opportunity to use such a fantastic cost-effective advertising tool! Animation Company
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May 2018
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